Our Story

Frankies Bikinis is a women-led fashion and lifestyle label known for its trend-aware aesthetic, fabric innovation, and focus on designs that aim to enhance confidence and self-expression. The company originated in Malibu in 2012, founded through a collaboration between Mimi Aiello and her daughter Francesca Aiello. What started as a small, home-based creative project gradually evolved into a globally recognized brand with a strong presence in the swimwear and lifestyle fashion space.

Over time, the brand expanded beyond its early swimwear roots to include a broader range of categories such as ready-to-wear apparel, knitwear, and active-inspired clothing. This evolution reflects a continued effort to build a cohesive wardrobe offering that extends beyond beachwear while maintaining the brand’s core identity. The designs remain centered around feminine silhouettes, flattering cuts, and materials chosen for both comfort and visual appeal.

Frankies Bikinis has also become widely known for its collaborations with influential figures in entertainment, sport, and fashion. These partnerships have included well-known personalities such as Bella Hadid, Pamela Anderson, Sydney Sweeney, Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie. Each collaboration has contributed to the brand’s visibility and cultural relevance, helping it reach audiences across different creative industries.

The brand’s distribution has expanded significantly, with products available through a variety of major retail partners. These include established fashion and lifestyle retailers such as Victoria’s Secret, Revolve, SSENSE, Free People, Kith, and Bloomingdale’s. Through these channels, Frankies Bikinis has strengthened its presence in both domestic and international markets, making its collections accessible to a broad consumer base.

At the center of the brand’s identity is Francesca Aiello’s personal story and creative background. Raised in Malibu, she grew up immersed in a coastal environment shaped by surf culture, outdoor activity, and a strong connection to the ocean. Her early experiences included time spent surfing, working as a junior lifeguard, and engaging in water-based sports, all of which influenced her familiarity with swimwear and functional beach clothing.

During her teenage years, Francesca began experimenting with design by creating her own swimwear pieces. Motivated by a desire for styles she could not find in stores, she started crafting custom bikinis that reflected her personal taste and vision. With encouragement from her mother, she transformed these early ideas into tangible designs, which quickly gained attention from friends and peers who requested similar pieces.

As social media platforms grew in influence, Francesca used Instagram as a creative outlet to share her work. This digital presence helped transform her personal project into a recognizable brand identity, eventually leading to significant milestones in her career. Her early success included becoming one of the youngest designers to present at Miami Swim Week, receiving recognition in the Forbes 30 Under 30 list, and earning industry awards for creative collaboration.

Despite its growth and international expansion, Frankies Bikinis continues to maintain strong ties to its original foundation. The collaboration between Francesca and her mother Mimi remains a central element of the brand’s operations and creative direction. Their partnership is built on shared intuition, creative alignment, and a long-standing personal bond that influences the design philosophy behind each collection.

Today, the brand continues to focus on creating pieces that emphasize confidence, femininity, and individuality. Its design language blends beach-inspired heritage with contemporary fashion trends, resulting in collections that aim to feel both expressive and wearable. Through ongoing innovation and collaboration, Frankies Bikinis maintains its position as a recognizable name within modern swimwear and lifestyle fashion.