California Privacy Notice

This notice applies to individuals who are residents of California and explains how personal information is collected, used, and handled in accordance with the California Consumer Privacy Act (CCPA). The definitions used within this section are consistent with those established under the CCPA framework. Certain types of information, such as anonymized, deidentified, or aggregated data, as well as information made publicly available under applicable law, are not covered by these provisions.

When personal data is processed in a deidentified form, we take steps to ensure it cannot reasonably be linked back to any individual, and we do not attempt to reidentify such information once it has been transformed.

The categories of personal information that may be collected include identifiers such as your name, email address, mailing address, telephone number, and online identifiers associated with your device or browsing activity. We may also collect data related to how you interact with our website, including pages viewed, actions taken, and general usage patterns. Additional information may include details about purchases, payment-related data necessary to complete transactions, and general location information used to support services and improve functionality.

We retain personal information only for as long as it is reasonably required to fulfill the purposes for which it was collected. Data associated with website usage and online activity may be stored for extended periods before being deleted or anonymized. Information linked to purchases is retained as long as necessary to fulfill orders, maintain business records, and meet legal obligations, after which it may be stored in a deidentified form. Customer service communications are maintained to support inquiry resolution and improve service quality, while marketing-related information is kept until a user chooses to opt out or request removal. Records related to user requests regarding privacy rights are retained for compliance purposes for a minimum required duration.

We use collected information for a variety of operational and commercial purposes. These include processing orders, managing payments, delivering customer support, analyzing user behavior, improving services, conducting research and surveys, preventing fraudulent activity, complying with legal requirements, and supporting marketing and advertising efforts. Data may also be used for system maintenance, platform optimization, and tracking customer interactions across services.

Personal information may be shared with third-party service providers who assist with business operations. These include logistics partners, payment processors, analytics services, marketing platforms, compliance tools, and infrastructure providers. Some information may also be shared with advertising networks and data analysis partners to support targeted marketing and performance measurement. Each category of shared data is limited to what is necessary for the specific service being provided.

We may also engage in data practices that involve sharing certain information with advertising partners to support interest-based advertising. This can include identifiers, browsing behavior, and commercial activity. In some cases, personal data may be considered “sold” or shared under the definitions provided by the CCPA, particularly when used for cross-context behavioral advertising purposes. Users may choose to opt out of these practices through available opt-out mechanisms.

Residents of California may exercise specific privacy rights under applicable law. These rights include the ability to request access to personal data collected about them, request deletion of their personal information, request correction of inaccurate data, and opt out of the sale or sharing of personal information. Users also have the right to receive equal service and pricing regardless of whether they exercise their privacy rights. Requests are subject to verification procedures designed to confirm identity and protect data security.

Users may also configure browser settings or enable recognized signals, such as Global Privacy Control, to communicate preferences regarding data sharing and tracking. When such signals are detected, appropriate adjustments are made to limit applicable data processing activities in accordance with regulatory requirements.

If a privacy request is submitted, identity verification may be required before the request can be fulfilled. Authorized representatives may also submit requests on behalf of individuals, provided appropriate proof of authorization is supplied. Support is available for users who need assistance in submitting or understanding their privacy rights.

Consumers who choose to sign up for marketing communications may receive promotional benefits such as discounts or special offers. Participation in such programs is voluntary, and users may withdraw from marketing communications at any time by following the provided opt-out instructions. The value of these incentives is determined based on the costs associated with providing the offer.

If users believe their privacy rights have been violated and concerns cannot be resolved directly, they may contact relevant regulatory authorities in California for further assistance.